We came across a video that brought much light into how fans can be Brand Ambassadors for a brands product, service, or organization. It doesn’t matter if you’re a professional, small or large business, musician or artist, fans will have conversations about your brand. You see fans want to contribute to your brand. They’ll make decisions and spread an awareness based on their experience of your brand. It’s up to your brand to capitalize on the emotions of your fans. If you want your fans to be authentic with your brand it’s important you do the same and listen to the voice of your fans. Learn more on this video about the paradox of fans.