Think of how trends increase over the years in certain industries. Think of the automobile industry. Think of the television, now the internet. Think of how the mobile device was invented. Would you have ever thought it was possible? Me either.
Now we have the smartphone, everyone is on their mobile device. Everyone is gone mad “mobile” and it only advances in this industry with mobile websites and mobile apps being a part of how we live.
Mobile isn’t just a channel, it’s a behavior we do every day. If you have a cell phone with mobile capabilities such as internet access and apps on your device, you interact with your phone in such a personal, immediate and constant way. Mobility with app usage is a natural extension of your behavior. With that said, users are constantly looking for engaging experiences that provide value to their everyday life.
Here is the great thing about mobile apps, it’s widely used every day. Here are some impressive numbers to show for. By the year-end 2014 app downloads are expected to be 179 million and by 2017 those numbers will rise to over 270 million.
Here is another impressive number. Distribution of time spent on web vs. apps for 2013-2014
Time spent on the web – 14%
Time spent on mobile apps – whopping 86%!
So the question is as a business owner or professional. “What will you do with your mobile marketing in 2015 and beyond?