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10 Reasons Why Your Small Business Needs Its Own Mobile App

December 15, 2018 By Getcha Mobile Leave a Comment

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There’s something cathartic about commiserating with business owners who say they’ve tried it all and yet they have no understanding of online marketing and how people interact with their brand. Some of the things I hear when introducing a mobile app for their business are: We already have this or We don’t need this and yet they don’t know the difference between a mobile website and a mobile app.

Or if they do understand the technology at worse they will say, My business does not need a mobile app or mobile website. We go by word of mouth, so we don’t need this technology. Go figure. Later you see their business struggling to make ends meet or closed and out of business for good. The irony in all this is they take that same mindset to their next business thinking they will succeed in it because it’s a better idea. I’m sorry to say, it’s not the idea that sucks but the marketing process of how you attract your users for your product or brand. Anyone can have a great idea, but if your business does not have the right tools or marketing strategy, you’ll fail.

As a marketer who has been doing this for years, I’m pretty blunt when I see business owners who have not caught on how things have changed. I’ll say things like, “Your website sucks and looks like a dying breed” or “You have no presence at all, how do you expect your customers to find you or trust you when you can’t even update or spend a little extra money for marketing your business? Just because you build it, it doesn’t mean they will come.

With that being said, being cheap with marketing will not be able to help business owners with succeeding in the online game of the internet and where the majority of their customers live and breath, their Smartphones. The following 10 are reasons why your business or organization needs a mobile app.

1. Get In Front of Your Customers by Being Visible 24/ 7

More and more Americans spend more time in front of their devices. The average American spends more than 2 hours a day on their mobile device. A handful of them use applications in their total usage.

2. One Stop Direct Marketing Channel

Your branded mobile app can have many functions: They provide general info, prices, important forms, search features, user accounts, messengers, news feeds, sharing capabilities and more.

As a business owner, non-profit or establishment, your organization has to determine what pertinent information you’d like to provide to your customers and users. Do you have a special sale going on? Is it an event you are promoting? Is it reminders to be sent out? What about traffic to a certain form on your website or mobile app?

With push notifications, you can get a two-way engagement with your customers in real-time. Because it’s permission-based marketing there is no longer the desperation of trying to get your customers to see your brand with interrupted messages that they have not opted-in to.

3. Build Value with Your Customers

With existing business patronage, your customers expect to be taken care of: that means building value in the eyes of your customers. The question is, how will you do that as a business owner? How do you build value for them? Loyalty rewards and programs can bring them back to your business on an on-going basis.

This builds trust with your customers. Because they trust you, they’re more than willing to share with their friends and family members about your brand, which brings us the next reason.

4. Create Brand and Recognition

When you create a brand, you create an identity of your product or service. Your brand tells your customers who you are and what you do. As a business you create awareness, so let’s talk about brand and recognition

1. Brand

Your branded mobile app is like seeing a billboard sign up on the highways, it drives traffic to your brand without the high cost of billboards or advertising. This brand can be established by an apps function, informative messages using the right features that can be changed on the fly.

2. Recognition

Get your customers involved with exposures to your brand. To get a call to action to do something whether it’s through an incentive or promotion.  The more often you can get customers involved using your app, the sooner they will be inclined to buy your product and/or service because they recognize your brand through frequent use. In advertising this is called effective frequency it’s the number of times a person must be exposed to a message before a response is made. Response varies to the individual.

5. Better Customer Engagement

Customer engagement is a process of interacting with your product or brand. If you have ever eaten out with your family or friends at a restaurant and you want to be seated, who is the first person you see? Of course, it’s a person who takes your reservation.

They are the first step of engagement of your brand. Just like online customer engagement can be used in your app through a reservation form or like a platform like OpenTable Reservations.

There has to be that exchange to start the process of getting to know you. However, your mobile app can take your reservation via text instead of calling it in and without a 3rd party reservation platform like OpenTable or GrubHub. Now that’s effective and convenient without the high cost of 3rd party platforms that are based on performance.

6. Separate Yourself from Your Competition

A big question you have to ask yourself as a business owner is: Are you competitive? Are you keeping up on technology and how smart marketing is changing the way businesses attract customers? Marketing and how we use technology is changing how we do business and customer behaviors are changing how we market to them.

7. Bring Back Customers with Incentive Programs

As we spoke above about loyalty programs, customers want value. Creating value can save your business not only monetary but also where your business falls short when it comes ineffective marketing. Customers are smart, they don’t fall for interrupted messages anymore. They respond when you care about what they need. Ways you can do this is through mobile coupons, QR coupons, and GPS coupons and tailoring your messages based on their needs.

8. Drive Existing Traffic to Your Establishment

We all know that potential customers find you through search, but what happens when they find you? It is said when a customer finds you through search the first time around, they never go back to your business the second time not unless there is an incentive to do so. The best way to attract them again is through your mobile app. When users know you have a mobile app, they are more likely to download your app to their device, by doing this they are giving you permission to contact them with more offers you can provide in the future.

9. Measure Your Marketing Efforts through Metrics

With all the work in bringing your customers into your doors, how do you measure your marketing efforts in all this? Mobile app metrics can tell you how customers respond to your functionality on your app and the messages you push out to them. They give you the information on how well you’re doing with your brand. This allows you to test and tweak messages or functions to better suit your business and its users.

Just like numbers tell the story on how well a business is doing financially, metrics tell you the story on how well your customers are responding to your business offers and messages. Do you need to change your marketing message for a better response rate? Or do you need to delete the ineffective function or message? Either way, you have creative ways to change things up for your business or organization.

10. Apps Are Becoming The Dominant Form of Digital Interaction

On my last post, “Mobile App Usage Will Only Increase In 2015 and Beyond” It’s happening and still going strong. More and more people are on their mobile devices than they spend more time on television. Yes, that’s true. And Smartphone users are spending 80% of their time on mobile apps. Jay Baer from Convince and Convert when interviewed by Kyle Lacy from Exact Target says that Your Website will eventually be the AM Radio of the Internet.

Why Apps May Become More Important Than Your Website.

So it’s not a matter of when an app is a way a user is going to interact with your business, but a matter of time. The big question is, What will you do when your business hasn’t caught on while everyone else is working smarter and more efficient with their online marketing strategy? I guess they’ll just go to your competition.

Filed Under: app trend, mobile apps, mobile marketing

A Demand for Mobile Applications

October 14, 2018 By Getcha Mobile Leave a Comment

Mobile technology is bursting at the seams with it growing astronomically, mobile users literally have thousands of applications at their fingertips. A device, be it Apple or Android can do things for a user that just aren’t possible with the pen and paper. With this technology, the mobile device world is becoming more advanced by the minutes, and it’s showing no signs of slowing.  Along with all this advancement comes trends. Trends in applications, devices, usage, you name it. The mobile “world” trends will affect everyone from the simple cell phone “I only use it in emergencies” user to the “I work from home… on my mobile device” user. While those users that use their phone for simple interactions such as making a call or sending a text message might not see the trends affect him or her so much, for business owners it makes a huge difference. Recently, mobile phone devices have been starting to roll out into the market with a larger screen size than that of its predecessors. That is great for any user, but to the “business” user, this means more room to capitalize on and an easier work or marketing experience. A larger screen means more available at once to the user, allowing for faster work time and perhaps more free time!

Several trends are predicted to roll out in 2013, (keep in mind this is only last year) and according to eweek.com here are 10 that are definitely sure to help out the business user and their work life:

  1. Bigger Screens
  2. 4G LTE Service
  3. Android Everywhere
  4. NFC- Near Field Communication
  5. Slim and Light devices
  6. Bigger Tablets
  7. Better Tablet Covers
  8. Better smaller Tablets
  9. Heavy Investment in UltraBooks
  10. Business Focus

10 Mobile Technology Trends Sure to Impact Your Work Life In 2013

Along with mobile “trends”, comes new applications. Lately, it seems that there REALLY is an application for everything. With the mobile world exploding in the recent years, there is a high demand for applications with people to develop them. According to Computer Training Centers

“The demand for skilled & talented mobile application developers still far exceeds the supply”

The demands for developers are so high, that in the next 10 years, an estimated 300,000 jobs will need to be filled to develop mobile applications. That’s an increase of 32%! The mobile world is becoming so popular with users, that it is “heralding one of the decade’s largest increases for any occupation (IT or otherwise)”.

top 8 mobile operating systems in the united states from april 2010 to march 2013

http://www.developer-tech.com/news/2016/mar/02/research-insights-state-app-developers-2016/

Several hundred thousand applications are available in both the Apple App Store, and the Google Play store. Each one of those applications needs to have a developer, if not a group of developers to design, build, and execute the application and market it for success. Could you be the next mobile application developer? Could you be the next business owner who would not need to know programming knowledge to build a functional mobile app for your company?


Filed Under: app trend, mobile apps, mobile marketing

BOOM! Here Comes The Mobile Explosion!

September 12, 2018 By Getcha Mobile Leave a Comment

mobile.revolutionYou see it everywhere, the subway, on the street, in restaurants… someone on their mobile device, whether its a smartphone or tablet, the mobile world is growing rapidly. In fact, it’s impossible for everyone to keep up with the constant changes in technology. For every day heading to work human, this really doesn’t have any great side effect. However, for the mobile developer, this means war! War on keeping up with the changes to not only devices, but the languages, syntax, and other functionality that helps these devices do everything from place a simple phone call, to find your sushi dinner in the middle of downtown Sydney and order it before you arrive.

“In the next 10 years we will witness more changes than during the past 100 years”

(mwc2013.tieto.com/blog-cateogry/handling-data-explosion#USvPWOs4XWo).

What does this mean for you- the mobile developer?

Well, it means you best stay as up to date and educated on the new and rising mobile developments as you can Bucko! As a roimobile developer, it’s extremely important that you stay ahead of the game. New technologies mean new languages, practices, and syntax among other things. New technology means research, and even more research for you; the mobile developer. With that said, you must have the research tools at your fingertips to keep up with the pace with the ever-growing mobile world.

As a mobile developer, do not be afraid to jump right into research starting with the very basic of practices that you know, but need to expand on. Developers have a number of tools available to them, one of the most powerful being the Internet. You can find anything from common practices of coding, tutorials, and eBooks. The information is out there, make sure you jump on it!

What does this mean for you- the small business owner?

You are also in luck Mr. Small Business Owner! Since mobile applications (and the mobile world in general) are exploding, there is pretty much a mobile application for anything, and someone out there knows what you want and need. Want to keep your inventory at your fingertips? No problem. Want to allow your customers to place an order of their favorite pizza over the Internet using their mobile device? No problem pizzan!

As a small business owner, taking advantage of every advertising opportunity is a huge deal to get your name out there. Making your customers experience an easy and carefree as possible is a big part of your job as a business owner too. Just imagine, having a mobile app that lets the user browse your inventory and store and eventually make a purchase without even having to leave their couch. That my friend, could boost your business a ton! Can you say as a business owner, “I’m never leaving money on the table again”?

What does this mean for you-the marketer?

Woohoo! JOB SECURITY! As long as there is a demand for mobile applications and mobile technology, there will also be a demand for
hiringpeople to get out there to sell it and help people test it out. So, that being said, you have the ability to become the “head honcho” of sorts in the mobile marketing world. Just think, one successful campaign out on the road “selling” mobile apps for a chain of restaurants like Chuck-e-Cheese could put you on the map as the worlds “most desirable marketer”.

Just keep yourself up to date on mobile marketing techniques,  what people want, what is good and what is not, and you’ll go places. As long as someone develops it, someone has to market and sell it. No boring infomercials needed, just an out-going marketer to spice up the delivery and BAM! IT’S SOLD!

Filed Under: app trend, mobile apps, mobile marketing

The Push Notification Revolution

July 8, 2018 By Getcha Mobile Leave a Comment

By 2015, over 80% of handsets in mature markets will be smart phones. 20% of those will be Windows phones. By 2015, tablet shipments will be 50% of laptop shipments.1

The average smartphone user has 65 apps installed on their mobile device.2  As the use of mobile apps rises your attendees push-notification-picwon’t ask about them, they’re expecting them. There are millions of events and meetings held each year, how does yours top the list? Mobility can get you there.

What’s the gain you ask? It’s about engaging with your attendees fans or customers. Not only do Mobile apps give your users an easier way to share their overall experience, allowing them to make your event more socially interactive. Mobile apps also give you the ability to send Push Notifications to your users even when they aren’t actively engaged. The notification will send them a message as an alert or banner. When they tap it to view, it will direct them back to the app for more information.

How would you like your mobile app users to be notified that their a.m. breakfast meeting they’re heading to has just been moved to a new location or that their credited program has been pushed back an hour? What about alerting fans which venue your band is playing tomorrow? You can also send quick push notifications on specials you’re having for the weekend. How does that increase your loyalty for your clients, customers, attendees or fans? How much is that worth to you? Push messages can provide a clear communication platform that your clients, customers, attendees and fans will value.

The Push Notification Revolution is the leader of mobile engagement. It’s time to make your meeting place the leader of all events.

Filed Under: app trend, mobile apps, mobile marketing

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Getcha Mobile is a Marketing Agency dedicated to bringing businesses and organizations to the mobile world of devices. We get you responsive, we get you traffic and engaged with your users of your products and services. @getcha_mobile

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