Getcha Mobile

Conversion Focused Websites, Local Business Lead Generation, Local Business Apps

The Push Notification Revolution

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By 2015, over 80% of handsets in mature markets will be smart phones. 20% of those will be Windows phones. By 2015, tablet shipments will be 50% of laptop shipments.1

The average smartphone user has 65 apps installed on their mobile device.2  As the use of mobile apps rises your attendees push-notification-picwon’t ask about them, they’re expecting them. There are millions of events and meetings held each year, how does yours top the list? Mobility can get you there.

What’s the gain you ask? It’s about engaging with your attendees fans or customers. Not only do Mobile apps give your users an easier way to share their overall experience, allowing them to make your event more socially interactive. Mobile apps also give you the ability to send Push Notifications to your users even when they aren’t actively engaged. The notification will send them a message as an alert or banner. When they tap it to view, it will direct them back to the app for more information.

How would you like your mobile app users to be notified that their a.m. breakfast meeting they’re heading to has just been moved to a new location or that their credited program has been pushed back an hour? What about alerting fans which venue your band is playing tomorrow? You can also send quick push notifications on specials you’re having for the weekend. How does that increase your loyalty for your clients, customers, attendees or fans? How much is that worth to you? Push messages can provide a clear communication platform that your clients, customers, attendees and fans will value.

The Push Notification Revolution is the leader of mobile engagement. It’s time to make your meeting place the leader of all events.

Mobile App Usage Will Only Increase In 2016 And Beyond

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Think of how trends increase over the years in certain industries. Think of the automobile industry. Think of the television, now the internet. Think of how the mobile device was invented. Would you have ever thought it was possible? Me either.

Now we have the smartphone, everyone is on their mobile device. Everyone is gone mad “mobile” and it only advances in this industry with mobile websites and mobile apps being a part of how we live.

Mobile isn’t just a channel, it’s a behavior we do every day. If you have a cell phone with mobile capabilities such as internet access and apps on your device, you interact with your phone in such a personal, immediate and constant way.  Mobility with app usage is a natural extension of your behavior. With that said, users are constantly looking for engaging experiences that provide value to their everyday life.

Here is the great thing about mobile apps, it’s widely used every day. Here are some impressive numbers to show for. By the year-end 2014 app downloads are expected to be 179 million and by 2017 those numbers will rise to over 270 million.

Here is another impressive number. Distribution of time spent on web vs. apps for 2013-2014

Time spent on the web – 14%

Time spent on mobile apps – whopping 86%!

So the question is as a business owner or professional. “What will you do with your mobile marketing in 2015 and beyond?

To enlarge click below (created by Statista & Forbes)