Why your local area Search matters to your business success
How are people in your area currently finding your products and services? Is your business visible for the local searches that matter? If you want to rank high for the local area that matters to you, or have your business show in the top spots in online searches, we can help.
What is local sEO and why does your business need it?
Local Search Engine Optimization (SEO) is a marketing strategy that helps your local brick and mortar business become visible for geographically-related searches online with Google and other search engines. If you want more eyeballs to your business this will help increase its online visibility, therefore your business will outrank your local competitors, increase your organic traffic to your web presence online and give your business more qualified customers within a specific area in your city.
Remember the yellow pages phone book? That 5 inch thick book filled with numbers and addresses is probably used as door stopper OR completely nonexistent now. The smartphone has taken over the world now, everything is found by that little device using the search on Google. If you don’t have a successful local online campaign using local search tactics, then your small business won’t be able to be found to drive potential leads and sales from your surrounding customers who are searching on their device.
Why it matters to boost your business with local sEO
Google and other search engines know that users are looking for specific products or services around their surrounding city or local location. More than half of Google search queries have a local intent in mind. How would that Impact your Local Business? If you have a better local ranking, you’ll be able to see more visits to your website and more customers coming into your business.
When you have a Local SEO Strategy in place you’ll be able to help many customers in your local area find the solution or intent to want to buy what they want and need. It is crucial and in your best interest as a business owner to have a local SEO campaign to grow your small business. Driving leads and sales from your customers in your city or community in order for a business to thrive.
It Rasie Your Online Visibility For Local Consumers
97% of people who search online find local services, and 95% of them will not go past the first page of results. Local SEO works to increase your page rankings, which will increase your online visibility.
Increase your web traffic, leads, and sales from visitors
If you’re a local business, visits and leads from users in a different city, state, or country won’t matter to your local business. With a localized SEO strategy in place, you increase the chances for local consumers to buy from you and your business. Which means more money for your specific service areas. It doesn’t matter if you have one store or multiple stores, your web traffic will have to be tailored to your local area.
It targets geographic campaigns
Some local consumers expect hyper-personalized online experiences. With Local SEO in place, you can target campaigns to extremely small, localized groups of people.
You'll stand out from your competitors
Businesses Fewer than 50% are not using a local SEO strategy. That’s a huge opportunity for you and your local business to get ahead and stand out in local directories, maps, local searches, as well as social media.
website traffic: With or without SEO on your site?
Let a dedicated expert provide full service account management for your online paid advertising efforts including search, and/or re-marketing. We understand your business is unique, we take the one-size doesn't fit all approach to marketing. Let us show you what we can help with so you can focus on running your business.
If your business matches any of the below criteria, you need local search assistance and we can provide.
- You have a local company
- You have a company with specific service areas
- You are a franchisee or franchise owner
- You want more traffic, leads, and sales within specifically designated market areas (DMAs)
- You want to shore up your listings across online directories
- You want your company to show up on maps and navigation apps or in Google’s local pack
- Your company has offices or provides services in more than one city or DMA, but does not offer products or services nation-wide